the locals market

The Locals Market is an institution for Sydney plant lovers founded by Talia Smith. All produce is sourced directly from local Sydney farmers and collected fresh at 4am Saturday before being packed into returnable calico bags for pickup at the Paramount Coffee Project.

Starting out as The Local Harvest Collective and operating out of a few different locations before settling on it’s home at the Paramount Coffee Project. The Local Harvest Collective was ready to be rebranded to represent it’s evolution into the The Local’s Market and it’s permanent Saturday morning home.

The Local’s Market supports local producers, gives back to the community and ultimately provides beautiful fresh seasonal produce weekly from the market to you. To infuse this personal, community minded nature into the branding, a hand drawn font was created as the backbone of the logo. Along with some naive illustrated thyme leaves creating a shelter above the wording. Ever evolving the branding is used with or without the thyme leaves. Simple and thoughtful. Just like The Locals Market.

TheLocalsMarket-opener_1.jpg

The Locals Market

 

Sector —

Retail

a.n.  n. created —

Branding

 

All about the locals

 

The Locals Market is an institution for Sydney 'plant' lovers founded by Talia Smith. All produce is sourced directly from local Sydney farmers and collected fresh at 4am each Saturday before being packed into returnable calico bags for pickup at the Paramount Coffee Project.

Originally called The Local Harvest Collective, it operated at a number of locations before settling at the Paramount Coffee Project. The Local Harvest Collective was ready to be rebranded to represent its evolution into The Locals Market and its permanent Saturday morning home.

The Locals Market supports local producers, gives back to the community and ultimately provides beautiful, fresh seasonal produce weekly from the market to you. To infuse this personal, community-minded nature into the branding, a hand-drawn font was created as the backbone of the logo, along with some naïve illustrated thyme leaves creating a shelter above the wording. Ever evolving, the branding is used with or without the thyme leaves. Simple and thoughtful. Just like The Locals Market.

TheLocalsMarket_FruitInTheSpotlight.jpg

The Locals Market — putting fruit and vegetables in the spotlight since 2013.

 
TheLocalsMarket_VegetablesInTheSpotlight.jpg