think flowers company

Selling single-bunch flowers on a subscription basis, Think Flowers Company adopted a modern business model whereby the brand was created to live ‘socially’ first. Luxe, Insta-worthy visuals coupled with inspirational quotes were key to their marketing strategy and subsequent brand awareness.

The brief was to create a brand, website and livery that was able to exude luxury (at an affordable price to maintain) and a DNA that would lend itself to the digital realm.

Two logos were created one to be used on all the livery, and a secondary monogram style logo to play on the social side. This monogram was also turned into a embosser stamp which was used on the white paper of every bunch to enhance it’s premium personal nature.

A custom neon flower market sign was also designed to be used as backdrop to photoshoots, events and market stalls.

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Think Flowers Company

 

Sector —

Retail

a.n.  n. created —

Branding, Digital, Identity, Packaging, Print Communications, Signage

 

All killer no filler

 

Selling single-bunch flowers on a subscription basis, Think Flowers Company adopted a modern business model whereby the brand was created to live ‘socially’ first. Luxe, Instagram worthy visuals, coupled with inspirational quotes, were key to their marketing strategy and subsequent brand awareness.

The brief was to create a brand, website and livery that was able to exude luxury (at an affordable and sustainable price) and a DNA that would lend itself to the digital realm.
Two logos were created, one to be used on all livery, and a secondary monogram style logo to play on the social side. This monogram was also turned into an embosser stamp which was used on the white paper of every bunch to enhance its premium personal nature.

A custom neon flower market sign was also designed to be used as backdrop to photoshoots, events and market stalls.

 
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Think Flowers Company identity creation.Two logos were created one to be used on all the livery, and a secondary monogram logo to play on the social side.

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Gift cards and business cards for Think Flowers Company were printed on crisp white stock.

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Above. Gift tags were designed to work back elegantly to the crisp white paper that wrapped the single bunched posies. RIght. Every bunch was finished off with an embossed stamp of the TFC monogram, a subtle luxurious touch.

 
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