We’re A Newer Now
A Newer Now is a non-traditional creative studio. We use strategic thinking, craft and imagination to build brands.
We believe the best creative work happens when two things come together — a genuine understanding of where a brand needs to go, and the courage to get there in an unexpected way. Strategy without imagination is just a plan. Imagination without strategy is just decoration. Together they become something a brand can actually live in.
We love building brand worlds from the ground up. Sometimes that means a complete identity, campaign and digital presence built together as one coherent thing. Sometimes it means coming into an existing brand and making it more itself — bolder, clearer, more connected to the people it's for. Either way the goal is the same: creative that is meaningful, effective and made to last.
Over twenty years we have worked across luxury, beauty, lifestyle and fashion — launching products, refreshing icons, building campaigns and producing work that has become genuinely industry-referenced across Australia and beyond.
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Our Approach
Using our capabilities within strategy, communication, art direction & design, campaigns, print & digital we craft solutions that surprise and delight.
Strategy
Firstly, we get to know your brand, audience, contextual challenges and opportunities. Curiosity then has its turn; we research and ask more questions. The goal is to help you define your brand ethos, prioritise where you are heading and set direction on how to get there.
Communication
We start with clear narratives, taking into account both the message and the format, before crafting inspiring stories that strike a balance between logic, credibility and heartfelt appeal.
Art Direction & Design
It’s through art direction and design that we turn ideas and thoughts into visual languages, stories and identities, that are meaningful, relatable and effective for the intended audience.
Campaign
To create cut-through campaigns we balance strategic thinking with clever art direction, craft, attention to detail and inspiring language.
With roots in publishing we know our way around printed products. From packaging to books, to billboards, to signage. We use our knowledge of the printing process coupled with strategy, design and communication to build better brands.
Digital
To craft clever digital experiences we blend thoughtful analysis, with meticulous attention to detail and thoughtful brand communication.