We’re A Newer Now
A Newer Now is an independent creative studio. We use strategic thinking and design to build and grow brands that people genuinely connect with.
We believe the best work comes from understanding a business properly — not just its brief. That means asking the right questions first, then building creative that looks good and performs in the market.
Over twenty years Rowena New has built creative departments, launched products, refreshed iconic brands and directed campaigns that became genuinely industry-referenced. She founded A Newer Now to do that work on her own terms — for founders, marketing leads and brand teams who need serious creative thinking without the overhead.
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Our Approach
Using our capabilities within strategy, communication, art direction & design, campaigns, print & digital we craft solutions that surprise and delight.
Strategy
Firstly, we get to know your brand, audience, contextual challenges and opportunities. Curiosity then has its turn; we research and ask more questions. The goal is to help you define your brand ethos, prioritise where you are heading and set direction on how to get there.
Communication
We start with clear narratives, taking into account both the message and the format, before crafting inspiring stories that strike a balance between logic, credibility and heartfelt appeal.
Art Direction & Design
It’s through art direction and design that we turn ideas and thoughts into visual languages, stories and identities, that are meaningful, relatable and effective for the intended audience.
Campaign
To create cut-through campaigns we balance strategic thinking with clever art direction, craft, attention to detail and inspiring language.
With roots in publishing we know our way around printed products. From packaging to books, to billboards, to signage. We use our knowledge of the printing process coupled with strategy, design and communication to build better brands.
Digital
To craft clever digital experiences we blend thoughtful analysis, with meticulous attention to detail and thoughtful brand communication.