We’re A Newer Now
A creative studio where craft & play combine. Driven by strategic thinking, imagination & curiosity; we believe ideas should be experienced, not explained.
What we do best is imagine what you can be.
Great work happens through collaboration, so we want to get to know you. Learn about your business and unique needs, then respond intentionally with considered, idea-led design.
We do this through open, honest communication, experimentation, research, clear narratives and design rigour. To create meaningful effective outcomes perfectly fitted for your project.
Under the creative direction of Rowena New, we are a small, nimble studio that adapts to the needs of the project at hand by collaborating with leading creatives in a variety of fields, bringing expertise and multiple perspectives to everything we do.
We welcome any project to work with good people on interesting ideas.
Our Approach
Using our capabilities within strategy, communication, art direction & design, campaigns, print & digital we craft solutions that surprise and delight.
Strategy
Firstly, we get to know your brand, audience, contextual challenges and opportunities. Curiosity then has its turn; we research and ask more questions. The goal is to help you define your brand ethos, prioritise where you are heading and set direction on how to get there.
Communication
We start with clear narratives, taking into account both the message and the format, before crafting inspiring stories that strike a balance between logic, credibility and heartfelt appeal.
Art Direction & Design
It’s through art direction and design that we turn ideas and thoughts into visual languages, stories and identities, that are meaningful, relatable and effective for the intended audience.
Campaign
To create cut-through campaigns we balance strategic thinking with clever art direction, craft, attention to detail and inspiring language.
With roots in publishing we know our way around printed products. From packaging to books, to billboards, to signage. We use our knowledge of the printing process coupled with strategy, design and communication to build better brands.
Digital
To craft clever digital experiences we blend thoughtful analysis, with meticulous attention to detail and thoughtful brand communication.