From the iconic peach that unifies the many brand touch points; art direction that celebrates the natural ingredients, playfulness, inclusivity, joy of being yourself; the packaging; the fonts; the website; the advertising; and social touch-points.

Every visual aspect of the brand was refreshed to be anchored in the Go-To ideology of worry free, uncomplicated, effective skincare for all.

Once the initial brand refresh, style guide and visual tone for the brand’s consumer presence was established. Working with the Go-To design team, it was then rolled out across all facets of the Go-To communication.

In the form of a more streamlined logo, new accompanying fonts and style guide, new packaging for all products, along with advertising campaigns, eDMs, social media, and updated website.