The brief was to create a brand, website and livery that was able to exude luxury (at an affordable and sustainable price) and a DNA that would lend itself to the digital realm.

Two logos were created, one to be used on all collateral, and a secondary monogram style logo to play on the social side. This monogram was also turned into an embosser stamp which was used on the white paper of every bunch to enhance its premium personal nature.

A custom neon flower market sign was also designed to be used as backdrop to photoshoots, events and market stalls.