Sunglass Hut
Shades of summer.
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To overcome the challenge of showcasing 8 varieties of sunglasses whilst also keeping the narrative moving we wrote a 3 part story where our protagonist was in three locations around iconic Bondi. These stories were then inter-weaved with each other, we wanted the viewer to wonder about our character. We wrote scenarios where we could have the action happening around the protagonist so we could keep her in the centre of the frame long enough for the shop-able technology without the content feeling like it wasn't flowing. The result is a fun fashion film celebrating salty, sandy summer days, oh, and sunglasses.
Scope –
Art Direction
Casting
Creative Direction
Production
Story Writing
Video Direction
